Tag: Advertising
Writing a Real Estate Ad
Hi folks,
It takes a certain expertise to write a good property advertisement, but as a home owner, you know your house better than anyone else. So give some thought to the benefits of living in your particular corner of the world. Some of the attributes that could help sell your home might actually surprise even you.
How and Where to Advertise
Hi folks,
Hi folks, I was asked this week, and not for the first time, about marketing and advertising. The costs, the different places to advertise, why we do it and how does a vendor decide which advertising vehicles are worth the money.
What Makes a Good Property Ad?
Hi folks,
Many purchasers report that they feel that real estate ads often exaggerate the features of properties for sale.
Listing Your Property Online
Hi folks,
Listing your property on an agent’s website is an inexpensive way of getting wide exposure. But if you are counting on internet exposure to sell your home, you need to feel confident that purchasers wanting to purchase in your area will be using the site as a source of property information. How can the layperson determine whether an agent’s website will direct inspections to the property?
Putting Your Advertising Dollar to Work
Hi folks,
Even though it’s Winter people are still listing and selling homes and a number of issues have to be addressed prior to coming to the market including marketing so this week I thought I would discuss putting your advertising dollar to work. In the US, eight out of ten people (in Australia and New Zealand seven out of ten) make their initial foray into the market via the Internet. After all, the net is convenient, inexpensive and wide-ranging and it allows purchasers to be anonymous until they are ready to buy. What do the Internet and other technologies mean for the more traditional advertising vehicles and how does a vendor work out how to get the best value for advertising dollar with so much out there to choose from?
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What Does a Real Estate Ad Need to Achieve?
Hi folks,
Thought I would talk about property ads this week, a popular topic among my colleagues currently as we enter the listing season. Many people feel that real estate ads often exaggerate the features of the properties advertised. Yet agents frequently report that when it’s their turn to sell, many vendors just can’t help wanting to ‘oversell’ their property by insisting that every feature of their home is highlighted in every ad, or by insisting on ‘four bedrooms’ rather than ‘three bedrooms and a study’. But what does a real estate ad really need to achieve?
Read more about 'What Does a Real Estate Ad Need to Achieve?'...
Virtual Tours of a Property
Hi folks,
As we are still awaiting the April statistics, I thought I would talk about a marketing tool raised at an appraisal this week regarding the internet and the various selling tools it can utilise.
